How it works
Ten steps, oneactionable report.
Every audit runs the same rigorous pipeline, whether it's the first scan of a new site or the hundredth re-check of your own.
01
Website Crawl
Every page discovered and mapped.
02
Technical Analysis
Crawlability, indexing, structured data.
03
SEO Analysis
Rankings, keyword gaps, on-page signals.
04
Performance Review
Load speed, Core Web Vitals, assets.
05
Accessibility Review
WCAG checks across every template.
06
Content Evaluation
Depth, freshness, and topical coverage.
07
Opportunity Detection
Gaps ranked by expected impact.
08
AI Prioritization
Impact weighed against effort.
09
Growth Recommendations
Each finding written for a human.
10
Actionable Report
Ready to share, ready to execute.
Technical intelligence
The technical healthmost tools never surface.
Six dimensions, checked on every page, every scan — not a one-time snapshot.
GOOD
LCP 2.1s
Core Web Vitals
Largest Contentful Paint sits comfortably under the 2.5s threshold on desktop, though mobile trails at 3.8s.
NEEDS WORK
4 issues
Mobile Usability
Tap targets on the services menu are spaced under 8px apart, and one form field triggers viewport zoom on iOS.
GOOD
38 / 42 pages
Indexing
Nearly every page is indexed. Four thin pages are excluded and can likely be merged or expanded.
CRITICAL
11 pages
Structured Data
LocalBusiness and Service schema are missing on 11 of 14 service pages, limiting rich result eligibility.
MINOR
3 links
Broken Links
Three internal links point to a page removed during the last content refresh. Easy, low-effort fix.
GOOD
A rating
Security
HTTPS is enforced site-wide with valid certificates and no mixed-content warnings detected.
SEO intelligence
Every keyword,mapped by opportunity.
Rank, search volume, and competitive difficulty plotted together, so you can see at a glance which keywords are worth the next push and which are a longer game.
4
Ranking top 10
11
Close · 11-30
37
Missing entirely
harborcrestlaw.com · keyword scatter · rank vs. volume
Rank 1Rank 40+
Low difficultyMedium difficultyHigh difficulty
Prioritized
Sorted by impact,not alphabet.
High impact
4Add trust signals above the fold
Publish Family Law pillar page
Add appointment booking widget
Rebuild the services page hierarchy
Quick wins
6Add LocalBusiness schema
Fix mobile tap targets
Repair broken internal links
Add FAQ schema markup
Medium impact
8Compress hero images
Expand thin FAQ content
Add internal links to pillar page
Improve meta descriptions
Long term
5Migrate to a modern CMS
Rebuild information architecture
Build a client review program
Establish topical authority
Example report
What lands inyour inbox.
Why businesses love it
The outcomes,not the features.
FAQ