Why the meeting exists
The weekly reporting meeting exists because a group of executives needed to arrive at the same set of numbers, at the same time, in the same room. That was a real problem — until reports stopped being the artifact.
In a signal-first read of the business, the artifact is a short briefing that says: here are the four things that changed this week, here's what each one means, here's the specific move each one points at. The meeting stops being a reconciliation exercise and becomes a decision exercise.
“The five things you actually need to know don't need forty slides.”
What a good briefing carries
CHANGEDThe specific thing that moved
MEANSThe interpretation, in one line
MOVEThe specific action, for a specific person
OPENThe one question the exec should answer this week
