CHAPTER 014 min
Turn on the continuous audit
Website Analyzer runs a full-site audit continuously. Turn it on.
DO THIS
- Enable continuous audits
- Set the scan frequency to weekly
- Confirm all pages are covered
TIP
The default schedule is fine. Don't over-tune it.
NEXT CHAPTER
02 · Set the alert threshold
CHAPTER 024 min
Set the alert threshold
You only want to be told about issues that matter.
DO THIS
- Set alerts on conversion-affecting issues
- Ignore purely cosmetic issues
- Route alerts to one person
TIP
If everyone gets the alert, no one owns it.
NEXT CHAPTER
03 · Wire alerts to Growth Opportunities
CHAPTER 035 min
Wire alerts to Growth Opportunities
Every alert becomes a ranked Growth Opportunity, so you can compare against the rest of your backlog.
DO THIS
- Connect Website Analyzer → Growth Opportunities
- Confirm alerts show up in the priority queue
TIP
This is what makes the loop compound.
NEXT CHAPTER
04 · Review weekly, act monthly
CHAPTER 047 min
Review weekly, act monthly
Read every week, ship a batch every month.
DO THIS
- Read the weekly digest
- Rank the top 3 fixes
- Batch them into a monthly ship
TIP
Weekly reads, monthly ships. The rhythm matters.
NEXT CHAPTER
05 · Measure the recovery
CHAPTER 056 min
Measure the recovery
Every fix should show up in conversion within 30 days. If it doesn't, you fixed the wrong thing.
DO THIS
- Set a conversion baseline before the fix
- Wait 30 days
- Confirm the delta
TIP
No recovery means no real problem. Move on.
WRAP UP
You've reached the outcome.
A weekly digest of site issues, ranked by revenue impact.