CHAPTER 015 min
Read the queries you already show up for
Search Console shows where you're one small push from ranking. Start there.
DO THIS
- Filter to positions 5–20
- Sort by impressions descending
- Export the top 50
TIP
Positions 5–20 are the sweet spot. Above 5 is already working; below 20 needs a rewrite, not a nudge.
NEXT CHAPTER
02 · Cluster by intent
CHAPTER 026 min
Cluster by intent
Group the queries by what the searcher actually wants.
DO THIS
- Tag each query: informational / comparison / transactional
- Cluster by shared root topic
TIP
One good page per cluster beats ten thin pages per query.
NEXT CHAPTER
03 · Match clusters to pages you own
CHAPTER 035 min
Match clusters to pages you own
For each cluster, decide: improve an existing page, or write a new one?
DO THIS
- Cross-reference clusters against current URLs
- Mark: keep / rewrite / new
TIP
Rewrites usually win. Search rewards the URL that already has authority.
NEXT CHAPTER
04 · Brief the writer (or Blog Automation)
CHAPTER 046 min
Brief the writer (or Blog Automation)
Every article needs a brief. Blog Automation writes one from the cluster.
DO THIS
- Set the target query
- List the sub-queries to answer
- Pick the format: guide / comparison / list
TIP
The brief is 70% of the outcome. Get it right, delegate the rest.
NEXT CHAPTER
05 · Publish in a queue, not a burst
CHAPTER 055 min
Publish in a queue, not a burst
One well-briefed post a week outperforms ten posts in a month.
DO THIS
- Set the cadence: 1–2/week
- Add each brief to the Blog Automation queue
- Assign editor review before publish
TIP
A publishing burst tanks quality every time.
NEXT CHAPTER
06 · Measure after 30 days
CHAPTER 065 min
Measure after 30 days
Give the algorithm time. Then read the data.
DO THIS
- Wait 30 days per post
- Check Search Console for the target query
- Revise underperformers, promote winners
TIP
The article that ranks after 90 days is worth more than three that ranked for a week.
WRAP UP
You've reached the outcome.
A monthly content plan grounded in queries you already appear for.