THE CHALLENGE
Patient acquisition looked different at every location, and no one could tell whether it was marketing, market, or the pages themselves.
SIGNALS
- Search ConsoleLocal intent surfacing per neighborhood
- Website AnalyzerTwo location pages under-answer service intent
- AnalyticsLocation-level session quality by service
THE INSIGHT
“Two locations had strong local demand and thin service pages. Two others had rich pages and low local demand — a different problem.”
THE WORKFLOW
- 01Search Console
- 02Website Analyzer
- 03Analytics
- 04Growth Opportunities
- 05Business Intelligence
OUTCOME
No verified customer metrics are published yet. What changed for the team, in qualitative terms:
- Location-by-location clarity for marketing
- Content prioritized by real local intent
- Consistent reporting to the leadership group